Data & IP
Year of sale:
”We saw an opportunity to bring together best in class specialisms that span the range of data services to help organisations deliver data for better decision making. I’m delighted to be partnering with Horizon Capital and leading the new group.Barrie BrienCEO of Strat7
STRAT7 is a customer insight and analytics group, formed by investments in specialist software and data analytics businesses ResearchBods and Bonamy Finch.
The group consists of three specialist capabilities: ResearchBods who utilise proprietary software to harness customer data and intelligence, LiFE who provide data enrichment services incorporating AI and machine learning, and Bonamy Finch who create actionable insights through advanced analytics.
Demand for STRAT7’s technology-led customer insight and advanced analytics services is growing at a significant rate driven by the proliferation in the volume and variety of customer data available, technological advances in data enabled market research and an increasing move towards customer-centricity to improve competitive position.
Horizon Capital’s investment in STRAT7 will take advantage of a rapidly-growing and fragmented market both organically and through further acquisitions to expand its capabilities and exploit international growth opportunities.